Researchers are in the process of
evaluating social networking sites, so they can discover the pros and cons to
the sites. Social Media sites allow people to be open and honest about their
feelings. It gives the user the opportunity to freely express themselves, but
it doesn’t allow the person time to reflect on their thoughts and feelings. Once
the user clicks on the send or post button the message is out there, and having
that information deleted is almost impossible.
Another problem with social media sites
is that they make it easy for some users to create fake profiles. These
technological advances are changing at such a fast rate that it makes it
difficult for the laws to keep up with the social media sites, and researchers need
more time to investigate the social media sites. Employers are at a
disadvantage, because they are being bombarded with ethical dilemmas that they
need guidance and policies on, but the technology keeps changing. This is
leaving employers wondering - what are the best practices when it comes to
social media sites?
Future
Challenges with Social Media Sites
Online
social networking, like Facebook and twitter, are being used by more and more
companies as a business tool. Some companies have adopted policies regarding
the use of the social media sites during work hours while other companies have
not and this is a problem. According to
Robert Sprague in Invasion of the Social Networks: Blurring the Line Between
Personal Life and the Employment Relationship, “When objectionable,
particularly potentially harassing, content is posted online, prompt, remedial
action by the employer is imperative to reduce, if not eliminate, potential
liability” (p.34).
Employer’s
actions when enforcing the companies’ policies needs to be consistent when
dealing with employees. If an employer, or manager, does not consistently
enforce the policies, then it can open the organization up for an illegal
discrimination lawsuit. Some companies might allow social media sites to be
checked or used during work hours, if the work is getting done. In order to
prevent legal issues from arising, it would be best to have a written policy
that applies to all employees.
Susan Manning explains that “working
conditions, roles, and responsibilities bring forward ethical issues in
businesses,” and she is right (p.40). Our ethical guidelines cannot address
every issue that comes up, but they are not meant to address every issue. It is
our responsibility to understand the big issues, and what is the best course of
action to take.
Statement 3 of the Ethical Standards for
Human Service Professionals states, “Human Service Professionals protect the
client’s right to privacy…” but how will they protect themselves or their
clients from the internet (2012, p.2)?
From Social Media Sites? Google has come up with a program that will
provide a 360 degree view of a street address. Lauren Rakower feels that, “Google
Street View technology presents particularly complicated questions, for it not
only implicates the privacy rights and protections afforded domestically, but
triggers the attention of the entire international community” (p.320). An
individual was caught going into an adult video store, and his image was used
without his consent, but the laws are not up-to-date, and he had no recourse.
Social media sites provide cover so that
users can engage in cyber stalking and identity theft; of course, the social
media sites will have a policy that states an individual must not provide false
information or in facebooks case that the user must be “13” to have an account,
but many people don’t know the policies, and some people don’t care about the
policy. This is evident when users make a bogus profile by creating an
anonymous profile. Then the profile can be used for cyber stalking, identity
theft, or to allow a sexual predator to get close to a child.
It is crucial that people remember to
use social media sites with caution when they are posting information or
accepting a friend’s request. Is it okay for employees to have clients as their
friends? Is this ethical? Do employees have the right to use technology to
check-up on our clients? Where will organizations draw the line between public
and private information?
Many
people enjoy using social media sites, and more people are getting acquainted
with the sites, so that the sites are “ingrained” into not only their personal
but their work lives as well. More research needs to be done on the pros and
cons of social media sites; however, since social media sites are not going
away the research needs to focus on best practices when using social media
sites, and ethical responsibilities of professionals. The laws need to be
update, so that users are protected when they are online. Access to personal information
needs to be restricted and protected. For example, in England, there is a
button that users can click on if they are online and they are being
harassed.
Management strategies need to
include policies and training on the use of social media sites. Businesses will
benefit from their corporation being on the social media sites, but the
employees will need some form of coaching or management that will focus on the
ethical obligations and responsibilities of being on the social media sites. Technology
is designed to ensure that people are getting what they want out of life and
work. Technology will continue to change at a fast pace, and organization’s need
to adapt to the changes in technology if they are going to keep productivity
and performance up and liability down
There is a lot of information that
can be found on social media sites, but there is not a lot of information on
the ethical implications of social media sites. I feel that there is not enough
guidance on what a user should or should not do, and there is definitely a gap
between the law and employers responsibilities when it comes to social media
sites. It seems to me that some business are taking a wait and see approach, it
is as though they want other business to adopt policies and be challenged in
court before they want to do anything. There are some companies that are
proactive, but they are in the minority.
I think it is admirable that some
employers are allowing the employees the discretion to choose what they will or
will not do on social media sites; however, I think that most people need some
form of structure or guidance to help them navigate through the internet.
Reference
Pedersen, M.
(2011). 'A career is nothing without a personal life': On the social machine in
the call for authentic employees. Ephemera: Theory & Politics In
Organization, 11(1), 63-77.
Sprague, R. (2011). Invasion of the Social Networks:
Blurring the Line Between Personal Life and the Employment Relationship. University
Of Louisville Law Review, 50(1), 1-34.